Wednesday, 22 August 2012

“3 Steps to Build Your Brand” - Professor M.S.Rao

"Even individuals need to develop a brand for themselves .... Whatever your area of expertise, you can take steps to make people think of YOU when they think of your field." - Accelepoint Webzine

Everyone craves for building their brand. But very few people are aware of the tools and techniques essential to build their brands. Here is a three-step process to build your brand:

  1. Excel as an expert. To become an expert, focus on your passionate area.  Find out your innate talents rather than focusing on skills. Talents are inborn which people acquire from their parents. People have talents by birth.  They must spot their talent and tap it. Then they have to focus clearly on their goals and build skills around their inborn talents. In this way, they can grow as experts.  

  1. Share your knowledge with others. You cannot reach out to entire audience physically.  Hence, you must author books in your area of interest so that you can reach out to the world. You can also blog articles in your area.  

  1. Interact with people in your core area. When you interact with people they will pose questions about your domain knowledge. You can do research in those areas and improve your knowledge base. This physical interaction builds connections with others thus enhancing your visibility.

To summarize, focus on your talents and build skills around it; share your knowledge through your books; and interact with likeminded people to grow in your area of interest to build your brand.

"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful." - Sir Richard Branson, CEO Virgin

Born for the Students

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