Wednesday, 3 September 2014

“Parents and their Concerns on the Career of their Children” - Professor M.S.Rao

“The biggest mistake that you can make is to believe that you are working for somebody else. Job security is gone. The driving force of a career must come from the individual. Remember: Jobs are owned by the company, you own your career!” - Earl Nightingale

Recently I have had the privilege of counseling students who were joining a prestigious business school to acquire management education. Some of the parents of the students also participated in the interactive session. I encouraged them to ask as many questions as possible on career opportunities.  I expected questions on career more from the students rather than from the parents. However, parents asked questions more than the students as they had lots of anxiety, and were more concerned about the career of their children. Most parents had concerns about the credibility of educational institution, opportunities for campus placements and the quality of faculty. I felt that the parents did a thorough research about the educational institution in which their children were joining.  Therefore, very few questions were raised about the institution. 

I will focus on their concerns on campus placements, educational institutions and other aspects in this article. I clarified about their concerns on the placements as follows: educational institutions invite the industry to hire their students. They have a training and placement officer (TPO) who approach companies and request them to visit their educational institutions. They also have soft skills trainers who equip students with soft skills and other skills to enhance their employability.  The recruiters visit the campus and conduct a series of tests to shortlist the best candidates for employment. Therefore, students must work hard to prove themselves as worthy and suitable candidates to the recruiters.

Some parents asked about the background of the educational institutions. I responded as follows: When the meritorious candidates join an educational institution the value and the image of the institution will go up. In fact, it is the students who build the institutions, not the other way around. The advantage of joining a prestigious institution is to associate with other meritorious students, acquire knowledge, exchange knowledge, and grow knowledge to become a worthy candidate to evolve an employable and deployable candidate for companies. Above all, connections help fast-track their career.  When you look at prestigious educational institutions like Harvard, Stanford or Wharton, it is the students who built their brands. Additionally, the academic and intellectual ambience matters a lot. Once the brand is built, it is their brand that provides employment and career opportunities. It is their brand that promotes students to pursue entrepreneurship.  

Finally they asked about the quality of the faculty, and I responded as follows: since the business school has already been branded, it gets the best faculty with experience and research mindset who contribute their best to shape students as worthy and successful citizens. Since the students who enter into the educational institution are already gems, the faculty helps the gems discover their potential, unlock and channel it effectively.  

To conclude, there must be coordination from all stakeholders including the management of educational institutions, industry, educators, students and parents to shell out students who are employable and deployable to grab the opportunities, and to grow as healthy citizens.

“It is the supreme art of the teacher to awaken joy in creative expression and knowledge.” - Albert Einstein

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Professor M.S.Rao, India
Founder of MSR Leadership Consultants India
Listed in Marquis Who's Who in the World in 2013
21 Success Sutras for Leaders: Top 10 Leadership Books of the Year (San Diego University) Amazon URL:

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