“The aim of marketing is to know and
understand the customer so well the product or service fits him and sells
itself.” – Peter Drucker
You must know how to sell yourself. It
sounds strange right! Recently in one of
my training programs, a participant asked me the following question: do the
interviewers think that I am boosting myself while responding to the question
‘tell me about yourself’? Here is the answer:
Interview is all about selling
yourself. It is an opportunity for you to showcase your skills and strengths to
your recruiters. Unless you speak how do
the recruiters know about you? Hence,
you must highlight your academic, work experience and other achievements
assertively. Ensure that you don’t sound arrogant in your response. Understand
the difference between arrogance and assertiveness. Respond properly for this
question as it is the ice-breaking question during your employment interview.
It may either make or break your prospects to grab your employment offer.
When you love a girl, you dress well
and show yourself to impress her. It is also a way of selling yourself. You must
market properly to sell yourself. If your resume is synonymous with marketing, your
interview is synonymous with selling yourself. Don’t think what others think
about you. You must always think of unconventional ways to sell yourself to
stand out from others.
The present world is all about selling
as people sell their services, products and ideas to stand out. In my own case, I did not market my books
properly although I have authored 22 books resulting in poor international visibility
initially. However, my book titled ’21
Success Sutras for Leaders’ published by Pearson Education has been ranked
as the top ten book by San Diego University. Thanks to the aggressive marketing
of my publisher – Pearson! Previously, I was under the impression that
books will sell automatically when they have substance. How do the readers know
that my books have the substance unless they are marketed and displayed
properly across the bookshelves by my publishers? Now I realize that I must
market my books through social media. Hence, I started getting aggressive in
marketing my books. Remember, the marketing slogan - ‘more display more sales’.
"If you can, be first. If you
can't be first, create a new category in which you can be first." - Al
Ries & Jack Trout, The 22 Immutable
Laws of Marketing
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21
Success Sutras for Leaders:
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