“The two most important days in your
life are the day you are born .. and the day you find out why.” – Mark Twain
What
are the Details of the Book?
If you want to unlock your potential
to grow as a leader, read this book. If you want to raise your bar, read this
book. If you want to learn about life leadership, read this book. If you want
to balance your personal, professional and social life to provide meaning to
your life, read this book. Frank Sonnenberg’s authored book Follow Your Conscience: Make a Difference in
Your Life & in the Lives of Others contains various aspects on life
leadership including attitude, purpose, courage and ethics.
What
is Inside?
This book outlines tools and
techniques to attain strong character as follows: achieve peace of mind;
strengthen trust; build a solid reputation; reduce anxiety; increase leadership
effectiveness; build confidence; become a positive role model; live a
purpose-driven life; and build a strong business. It outlines several ways to
adopt a positive mental attitude as follows: surround yourself with positive
people; be positive yourself; consciously resist negative thinking; be nice to
yourself; set realistic, achievable goals; keep it in perspective; turn
challenges into opportunities; and count your blessings. It outlines the ways to learn as follows: act
like a kid; broaden your world; break out of the rut; request feedback; learn
from mistakes, critique your action; increase your expectations; and success is
a journey, not a destination. It unveils some reasons why some people are quick
to throw in the towel: afraid to lose; lack of reality; lack of confidence;
fear of accountability; and lack of will. It shares some examples of folks who
live by the philosophy, “Do As I Say, Not As I Do.”
The
emperor: The emperor
is all talk, no action. Like the emperor’s new clothes, everything is centered
on the show rather than on substance. He talks a good game, but don’t expect
any action or follow-up from this empty suit.
The
politician: The
politician: will say anything to win your vote of confidence; this person is
great with words but don’t ask for accountability. Once this opportunist gets
what she wants, she’s nowhere to be found.
The
hypocrites: The
hypocrites have a hard enough time keeping their own stories straight.
The
drifters: The
drifters have no backbone. They make statements one minute and change their
positions the next. If it seems that these folks are confused or evasive, it’s
because they are.
The
professor: The
professor speaks eloquently about theory, but that’s where it ends. Action?
That thought never crossed her mind. As the popular saying goes, “An ounce of
action is worth a ton of theory.”
The
zombie: The zombie is
so oblivious to reality he doesn’t even realize that his words are out of step
with his actions. It only takes someone else to shine a bright light on this
fellow to expose his insincerity.
The book outlines that people place
small bets every day – such as running out to an appointment at the last minute
or leaving home without an umbrella. Even though the consequences are small,
you’re still rolling the dice – sometimes you’ll win, other times you’ll lose.
The danger is that after you get a few small wins under your belt, you’ll
develop a false sense of security and feel you can double down. It’s very easy
to convince yourself that you’re unbeatable. And, like a gambler, your bets get
bigger and bigger .. until you lose. Playing the odds through excessive
risk-taking is like playing with fire. Unfortunately, when you are get burned,
there may be serious consequences. As author Ray Bradbury once said, “Living at
risk is jumping off the cliff and building our wings on the way down.” The key,
then, is to take calculated risks and only place bets on things that you’re
willing to lose. As the saying goes, “Take risks: If you win, you will be
happy; if you lose, you will be wise.”
Life
Leadership Takeaways
- Gossip is a disease spread mouth
to mouth. It’s one of those distractions that keeps us from focusing on
our own lives.
- Be positive yourself: if you
don’t want to be surrounded by negative people, what makes you think
others do? Learn to master your own thoughts. When you visualize a goal,
it makes you more likely to take the actions necessary to reach it.
Visualize yourself winning the race, getting the promotion, accepting the
award, or landing the new account.
- See the glass as half full rather
than half empty; anticipate the best outcome; stay the middle ground.
Don’t view everything in extremes – as either fantastic or a catastrophe.
This will help you reduce your highs and lows; and mistakes happen.
Negative people blame themselves for every bad occurrence whether it was
their fault or not. Don’t let this be you.
- Although everyone is different,
there are common threads that bind a life with purpose: live by your
beliefs and values; set priorities; follow your passion; achieve balance;
feel content; make a difference; and live in the moment.
- Courageous people follow their
intuition. If information required to make a good decision isn’t
available, they follow their instincts. Courageous people put their money
where their mouth is. They know that it’s not enough to talk about doing
something – instead, they act.
- Many people are pretty casual
about making promises. As a result, promises are frequently made at the
drop of a hat with no real intention of keeping them. “Let’s do lunch,”
“I’ll call you later,” and “I’ll be there in five minutes” are all
examples of throwaway promises that are frequently made but seldom kept.
However, this casual attitude can have real consequences.
- Trust is built through a series
of experiences shared with others. When behavior is consistent, faith in
the relationship develops. When promises are broken or people are misled,
the bonds of trust are breached.
- When you distort the truth by
exaggerating, spinning the truth, or withholding key facts you also weaken
your credibility for the future.
- America is the land of
opportunity. Our forefathers grew up with the dream that they could
promise their children and grandchildren a better life than they lived.
Today’s children shouldn’t expect anything less. Every generation has
risen to meet the challenges before it. No one said it would be easy. Now
it’s our turn to rise to the occasion by celebrating and rewarding
success. Earning it the old-fashioned way helps to make us great.
- We spend so much time running on
the “treadmill of life” that we rarely have time to properly define our
beliefs and values, short-and long-term priorities, and discover our
purpose in life.
- All great performers, athletes,
inventors, and entrepreneurs share one thing in common: They achieved
greatness because they had the confidence, skill, inner strength, and
determination to make things happen. Something inside them said, “I’m not
a quitter.”
- Many people throw in the towel
when they’re on the one-yard line, not knowing how close they are to the
goal line. That’s the real moment of truth. Make the extra effort that’ll
put you over your own goal line!
- When we were young, we sought
approval from our parents. As we grew older, we tried to impress our
teacher, show off to our girlfriend or boyfriend, and such up to boss.
- You may be an Academy Award
winner, Super Bowl champion, president of a large corporation – or even
the leader of a nation. But none of this automatically entitles you to
respect.
- If you want to be successful, you
must possess the knowledge, character, and determination to win. Unless
you believe in the tooth fairy, no one’s going to wave a magic wand to
make it happen for you (but that doesn’t stop people from hoping).
- Counterfeit leaders turn a blind
eye to unethical behavior. To them, it’s not how you play the game; it’s
all about winning. They believe that stepping on employees, squeezing
vendors, or cheating a customer to make a quick sale is just the cost of
doing business.
- Success is a journey, not a
destination. When you become successful, don’t rest on your laurels. As
soon as you take your eye off the ball, you risk losing your edge.
- Don’t let success go to your
head. Be humble. Humility is a sign of strength, not weakness. People with
humility possess an inner peace. They’re modest about their achievements,
grounded in their values, and they have nothing to prove to others.
- Everything has a price, but not
everything should be for sale.
- It’s important to focus on the
journey as well the destination – There’s no dress rehearsal in life.
- If you’re passionate about
something, you’ll wake up each morning thrilled to greet another day.
You’ll require less sleep; you may forget to eat; and you’ll always make
time for the things you love. When you’re passionate about something, the
adrenaline rush will consume you from the top of your head to the tip of
your toes.
- Passion lives in the heart, not
the head. So follow your heart, but don’t forget to bring your brain.
- Sometimes we create an
“imaginary” plan and hold ourselves accountable to it. Be flexible. There’s
nothing wrong with deviating from the plan.
- Trust is the cement that binds
relationships, keeping spouses together, business deals intact, and
political systems stable. Without trust, marriages fail, voters become
apathetic, and organizations flounder. Trust must be carefully
constructed, vigorously nurtured, and constantly reinforced. Although
trust takes a long time develop it can be destroyed by a single action.
Moreover, once lost, it is very difficult to re-establish.
- Don’t be so busy that you don’t
have time for something new. Expand your horizons. You won’t know what the
world offers unless you give it a try.
- We have migrated from one-on-one
conversations to social media (such as Facebook, Twitter, Google+, and
LinkedIn), which spread news to the Internet makes news permanent. Once
bad news starts to snowball downhill, it can take a Herculean effort to
show the momentum. For that reason, nasty rumors and gossip must be
addressed head on before irreparable damage takes place.
- Protect your reputation like it’s
the most valuable asset you own. Because it is! You can’t escape your
shadow, but you can shape your reputation. Follow these seven actions to
build and defend your reputation: values matter; stand for something; take
pride in what you do; accept responsibility for your actions, think before
you act; be a good-reputation ambassador; and let your conscience be your
guide.
- Success is achieved through hard
work and determination. If you want something, you have to put your heart
into it. It takes many years to become an overnight success.
- Remain calm under pressure.
Competition will test limits be calm, strong, and in control when it
matters most. When counting to ten doesn’t seem to work, try twenty.
- Become a good role model. Set
high standards of excellence for yourself and others. Make people feel
special and help bring out the best in everyone. Now that’s a superstar.
You’re in the driver’s seat. Only you can decide how hard you are willing
to work to achieve your goals. If you succeed, the rewards are yours. If
you fail, there’s always another day.
- Be a good loser. Bounce back
after a big loss. That’s the sign of a superstar.
- In days gone by in a
labor-intensive society, hard work resulted in tired bones and sore
muscles. In the Information Age, our bodies tell us that enough is enough
by reacting with stress-related ailments ranging from headaches to
backaches to anxiety attacks. And over time, these stresses add up.
- The “emotional tirades” are
unproductive, unhealthy, and exhausting. They cause us to lose focus, snap
at people we care about, and waste precious time playing these ridiculous
mind games. No wonder we’re exhausted. Therefore, if there’s a problem
that’s waking you up at 3 a.m, and you can do something to make it better,
even at that hour, do it. If not, it’s better to forgetaboutit and deal with it in the morning. And if it’s
truly beyond your control, then all your worry and sleeplessness won’t
change the situation. It’s time to put the worry behind you and move on.
- There are very few times in life
when we hit a wall so hard that we don’t recover from it. We pick
ourselves up, dust ourselves off, and move on. The difference is, if you
take a pledge to be positive, and start reducing your emotional baggage,
you’re going to lead a happier, healthier, more fulfilling life.
- We’re all confronted by countless
choices each day. Some have minimal consequences, such as whether to have
our ice cream in a cup or cone, while other decisions can be life
changing.
- There are very few things in life
as rewarding as having a soul mate. You’ll have someone who cheers you on
to greatness, provides a shoulder to cry on, and helps you conquer the
world. That’ll make celebrations more enjoyable and setbacks more
bearable.
- Anyone who promotes, covers for,
or hides indiscretion is as guilty as those who commit these acts. You
cannot have it both ways. You’re either for it or against it.
- We should emphasize what a person
did to help others to his/her career ascent as much as we celebrate the
personal achievements of a retiree. We should renew our vows to our spouse
as much as we shower him or her with gifts on wedding anniversaries.
- We want our kids to live up to
their potential, to grow up to be decent human beings, and to contribute
back to society. And, although these goals are very admirable, getting
across the finish line isn’t always easy. For instance, when our kids fall
down, we feel their pain; when our kids lose, we lose with them; and when
our kids get rejected, we feel their disappointment.
- We want our kids to set stretch
goals for themselves in life. So, just when our kids reach their comfort
zone, we drive them crazy by suggesting that they have the potential to
achieve more.
- Too many journalists are no
longer interested in reporting the facts: they’re more concerned with
ratings, shaping the news, or giving cover to those who subscribe to their
personal views. Obviously, there’s a void that needs to be filled.
- Remember, little footsteps in the
sand usually follow larger ones, so watch where you step.
- Generous people know that a gift
doesn’t have to be momentous. It can be as simple as a smile.
- Being a role model carries
responsibility. If you are a teacher, clergyman, actor, executive,
athlete, politician, or parent, people look up to you as a role model and
imitate your behavior. Are you proud of the signals that you’re sending?
If not, it’s time to get your act together! No one is asking you to be a
saint, but living a life of commendable ethics and values is a good place
to start.
- This is a world in which people
go to great lengths to protect their family name, and leaders see their
first responsibility as strengthening the trust and credibility of their
institutions. In this world, people do the right thing not only because
it’s considered acceptable behavior, but because they know their every
action affects another action.
- In this world, people are
accountable to a higher power-themselves-letting their own conscience be
their guide.
- If you want to get anywhere, you
have to make things happen. The world isn’t going to beat a path to your
door. It’s easy to criticize others instead of sticking your neck out:
it’s painless to second guess others from the sidelines instead of getting
in the game; it’s easy to blame others for your circumstances instead of
accepting responsibility for your choices and actions. The fact is, you
have the ability to fulfill your dreams – if you care.
What
is the Recommendation?
It is a well organized book covering
various aspects on life and leadership. It describes self-discipline and
outlines vision to accomplish your aspirations.
It implores you to set the bar high to grow as a leader. The author shares anecdotes, examples and
illustrations that arouse interest from chapter to chapter. In fact, this is a
book to be savored chapter by chapter.
It is an inspiring book that provides meaning
to your life. It helps you unlock your potential to grow as a leader. It contains
great quotes and emphasizes on ethics and values. The language is easy to
understand, and ideas and insights are well punched. It improves the way you
look at your life. It is strongly
recommended for reading.
“Your time is limited, so don’t waste
it living someone else’s life. Don’t be trapped by dogma – which is living with
the results of other people’s thinking. Don’t let the noise of others’ opinions
down out your own inner voice. And most important, have the courage to follow
your heart and intuition.” – Steve Jobs
References
Follow Your Conscience: Make a
Difference in Your Life & in the Lives of Others by Frank Sonnenberg (November
18, 2014)
Life is great!
Professor M.S.Rao, India
Founder of MSR
Leadership Consultants India
Listed
in Marquis Who's Who in the World in 2013
Thanks for reading!
Kindly share your thoughts and
comments below, I’m sure someone out there will find your story useful.
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